Drake & Lil Durk – Laugh Now Cry Later
“Laugh Now Cry Later” is a song by Canadian rapper Drake, featuring vocals from American rapper Lil Durk. It was released as the lead single from Drake’s upcoming sixth studio album Certified Lover Boy through Republic Records and OVO Sound on August 14, 2020. Commercially, the song debuted at number two on the Billboard Hot 100, and number-one in Drake’s native Canada.
The song’s official music video was released on August 13, 2020, and was directed by Dave Meyers. It was shot at Nike’s headquarters in Beaverton, Oregon, thus receiving criticism for advertising the company and resembling a commercial. The video features shots predominantly of Drake engaging in different sporting activities: boxing underwater (as a reference to Muhammad Ali), running on a treadmill in Nike’s sports-science lab, and going on a shopping spree in a closed down Nike store, as well as Durk and Drake riding jet skis and Drake posing in oversized white, and cream colored suits with Durk (as a reference to LeBron James). The video also includes several cameos from athletes, including Kevin Durant, Odell Beckham Jr., and Marshawn Lynch.